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Publish :: Demo Page 1
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stockvault-sun-rays115322.jpg

 

TRY THIS

USE MONTSERRAT

Add real shadows to the headline, and add letterspacing. 

Use real italic and bold, not just slanted thick letters.

 

Set the text and photo to”middle align” 

Hint: #item{vertical-align:middle}

(for bonus points, change the font in midstream!)

 

Put it all in a round cornered panel with a border. Set the panel to different background color. A gradient would be nice...

Add a BUTTON   in the middle of the text. Click the button.

 

DO ALL THIS WITH NO CODE.
 

 

shopVmarie
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$  67.00
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Tulle skirt, Adult Bachelorette Tutu, white tulle skirt, white tutu- custom any length
$  67.00
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Tulle skirt, teal Tutu, teal tulle skirt, turquoise tutu- custom any length
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$  12.99
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$  15.99
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$  15.99
Green linen Christmas stocking, READY TO SHIP- green textured linen
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$  15.99
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$  18.49
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$  15.99
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Buffalo plaid infinity scarf-tartan- red black buffalo plaid
$  25.00
Navy Tulle Skirt - Adult Bachelorette Tutu- navy adult tutu, navy adult tulle skirt
Navy Tulle Skirt - Adult Bachelorette Tutu- navy adult tutu, navy adult tulle skirt
$  67.00
Cotton fitted face masks, 45 patterns to choose from! Face coverings, washable, reusable, fun and fashionable! MADE IN USA
Cotton fitted face masks, 45 patterns to choose from! Face coverings, washable, reusable, fun and fashionable! MADE IN USA
$  15.99
EMERALD chiffon skirt, any length and color Bridesmaid skirt, floor length, empire waist chiffon skirt, SASH is additional charge!
EMERALD chiffon skirt, any length and color Bridesmaid skirt, floor length, empire waist chiffon skirt, SASH is additional charge!
$  94.48
Sage green chiffon skirt, tea length, Bridesmaid skirt, floor length, knee length, green chiffon skirt, SASH is additional charge
Sage green chiffon skirt, tea length, Bridesmaid skirt, floor length, knee length, green chiffon skirt, SASH is additional charge
$  94.48
ANTIQUE GOLD chiffon skirt, any length and color Bridesmaid skirt, floor length, empire waist chiffon skirt, SASH is additional charge
ANTIQUE GOLD chiffon skirt, any length and color Bridesmaid skirt, floor length, empire waist chiffon skirt, SASH is additional charge
$  94.48
Mint DOUBLE GEORGETTE chiffon maxi skirt, any length and color Bridesmaid skirt, floor length, tea length, knee length empire waist chiffon
Mint DOUBLE GEORGETTE chiffon maxi skirt, any length and color Bridesmaid skirt, floor length, tea length, knee length empire waist chiffon
$  98.48
Floor length tulle skirt, Two Toned (champagne + ivory) tulle skirt, adult tutuwedding dress, tea length skirt, ANY COLOR
Floor length tulle skirt, Two Toned (champagne + ivory) tulle skirt, adult tutuwedding dress, tea length skirt, ANY COLOR
$  132.00
Matching satin slip
Matching satin slip
$  22.00
Fitted face mask-Gray linen. Face covering MADE IN USA. Washable.
Fitted face mask-Gray linen. Face covering MADE IN USA. Washable.
$  15.99
Fitted face mask-Blush, blue or back/white linen. Face covering MADE IN USA. Washable.
Fitted face mask-Blush, blue or back/white linen. Face covering MADE IN USA. Washable.
$  15.99
CASHMERE (color) chiffon skirt, bridesmaid maxi skirt, floor length, tea length empire waist, maxi skirt
CASHMERE (color) chiffon skirt, bridesmaid maxi skirt, floor length, tea length empire waist, maxi skirt
$  98.48
Flower girl tutu, long tulle skirt, sky blue tutu, long tulle skirt ANY COLOR
Flower girl tutu, long tulle skirt, sky blue tutu, long tulle skirt ANY COLOR
$  63.00
Fingertip length tulle bridal veil, 2 layer with blusher, optional trim, metal comb
Fingertip length tulle bridal veil, 2 layer with blusher, optional trim, metal comb
$  42.48
Fitted face mask- Linen, 9 color choices. Black, plum or gray. Face covering MADE IN USA. Washable Cloth Mask
Fitted face mask- Linen, 9 color choices. Black, plum or gray. Face covering MADE IN USA. Washable Cloth Mask
$  15.99
Bachelorette Veil, Bachelorette Party, hair comb, bridal shower veil
Bachelorette Veil, Bachelorette Party, hair comb, bridal shower veil
$  19.99
Color swatches (georgette)
Color swatches (georgette)
$  0.75
Floor length tulle skirt, ivory tulle skirt, adult tutu, ivory wedding dress, tea length skirt, ANY COLOR
Floor length tulle skirt, ivory tulle skirt, adult tutu, ivory wedding dress, tea length skirt, ANY COLOR
$  132.00
Ivory tulle skirt- tea, midi or floor length tulle skirt, adult tutu, ANY COLOR
Ivory tulle skirt- tea, midi or floor length tulle skirt, adult tutu, ANY COLOR
$  132.00
Bluestone Chiffon Skirt, Bridesmaid skirt, floor length, tea length, knee length empire
Bluestone Chiffon Skirt, Bridesmaid skirt, floor length, tea length, knee length empire
$  94.48
Tulle Skirt - Adult Bachelorette Tutu- adult tutu, adult tulle skirt, sage green moss green. More colors available
Tulle Skirt - Adult Bachelorette Tutu- adult tutu, adult tulle skirt, sage green moss green. More colors available
$  67.00
Girls Red tutu-valentines tutu- red tulle skirt- any size toddler and up-very full
Girls Red tutu-valentines tutu- red tulle skirt- any size toddler and up-very full
$  30.00
Purple tutu- tulle skirt- very full- dance tutu- dress up-any size 2t 3t 4t 5/6 7/8 9/10
Purple tutu- tulle skirt- very full- dance tutu- dress up-any size 2t 3t 4t 5/6 7/8 9/10
$  30.00
Cotton fitted face masks, fall/ Halloween patterns. Face covering MADE IN USA
Cotton fitted face masks, fall/ Halloween patterns. Face covering MADE IN USA
$  15.99
Tulle skirt- adult tutu, hot pink tutu- pink tulle skirt- Adult Bachelorette or engagement tutu, photography prop, bridesmaid tutu
Tulle skirt- adult tutu, hot pink tutu- pink tulle skirt- Adult Bachelorette or engagement tutu, photography prop, bridesmaid tutu
$  63.00
Jade GEORGETTE chiffon skirt, any length and color Bridesmaid skirt, floor length, knee length empire waist green chiffon skirt
Jade GEORGETTE chiffon skirt, any length and color Bridesmaid skirt, floor length, knee length empire waist green chiffon skirt
$  98.48
Tulle skirt- adult tutu, dusty rose tutu- pink tulle skirt- Adult Bachelorette or engagement tutu, photography prop, bridesmaid tutu
Tulle skirt- adult tutu, dusty rose tutu- pink tulle skirt- Adult Bachelorette or engagement tutu, photography prop, bridesmaid tutu
$  67.00
Skirt upgrade- DOUBLE CHIFFON
Skirt upgrade- DOUBLE CHIFFON
$  15.00
Girls teal tutu any size- infant, toddler to girls 9/10
Girls teal tutu any size- infant, toddler to girls 9/10
$  30.00
Tulle skirt, floor length tulle skirt, pink tulle skirt, adult tulle skirt, ANY COLOR
Tulle skirt, floor length tulle skirt, pink tulle skirt, adult tulle skirt, ANY COLOR
$  144.00
Tulle skirt- adult tutu, pink tutu- pink tulle skirt- Adult Bachelorette or engagement tutu, photography prop, bridesmaid tutu
Tulle skirt- adult tutu, pink tutu- pink tulle skirt- Adult Bachelorette or engagement tutu, photography prop, bridesmaid tutu
$  63.00
Tulle skirt, adult tutu, adult kelly green tutu, womens tulle skirt, adult tulle skirt, any size-very full
Tulle skirt, adult tutu, adult kelly green tutu, womens tulle skirt, adult tulle skirt, any size-very full
$  63.00
Floor length tulle skirt, white tulle skirt, adult tulle skirt, ANY COLOR
Floor length tulle skirt, white tulle skirt, adult tulle skirt, ANY COLOR
$  132.00
Tulle skirt- adult tutu, pink tutu- pink tulle skirt- Adult Bachelorette or engagement tutu, photography prop, bridesmaid tutu
Tulle skirt- adult tutu, pink tutu- pink tulle skirt- Adult Bachelorette or engagement tutu, photography prop, bridesmaid tutu
$  67.00
PLUM DOUBLE GEORGETTE chiffon skirt, any length and color Bridesmaid skirt, floor length, knee length empire waist grey chiffon skirt
PLUM DOUBLE GEORGETTE chiffon skirt, any length and color Bridesmaid skirt, floor length, knee length empire waist grey chiffon skirt
$  98.48
Floor length tulle skirt- eggplant, any color
Floor length tulle skirt- eggplant, any color
$  132.00
Floor length tulle skirt, two toned tulle skirt, womens tulle skirt, blush, gray, ANY COLOR
Floor length tulle skirt, two toned tulle skirt, womens tulle skirt, blush, gray, ANY COLOR
$  140.00
Tulle skirt- adult tutu, coral tutu- coral tulle skirt- Adult Bachelorette or engagement tutu, photography prop, bridesmaid tutu
Tulle skirt- adult tutu, coral tutu- coral tulle skirt- Adult Bachelorette or engagement tutu, photography prop, bridesmaid tutu
$  67.00
Floor length tulle skirt, BLUE TEAL tulle skirt, adult tulle skirt
Floor length tulle skirt, BLUE TEAL tulle skirt, adult tulle skirt
$  144.00
FLOWER GIRL/ junior bridesmaid MAGENTA chiffon skirt, any length and color skirt, floor length, tea length, knee length empire wa
FLOWER GIRL/ junior bridesmaid MAGENTA chiffon skirt, any length and color skirt, floor length, tea length, knee length empire wa
$  98.48
Floor length tulle skirt- bridesmaid skirt, eggplant, long tulle skirt, purple any color
Floor length tulle skirt- bridesmaid skirt, eggplant, long tulle skirt, purple any color
$  132.00
RADIANT VIOLET GEORGETTE chiffon skirt, any length and color Bridesmaid skirt, floor length, knee length empire waist grey chiffon skirt
RADIANT VIOLET GEORGETTE chiffon skirt, any length and color Bridesmaid skirt, floor length, knee length empire waist grey chiffon skirt
$  98.48
PECAN chiffon skirt, bridesmaid maxi skirt, floor length, tea length empire waist, maxi skirt
PECAN chiffon skirt, bridesmaid maxi skirt, floor length, tea length empire waist, maxi skirt
$  98.48
GARNET Chiffon skirt, any length and color Bridesmaid skirt, floor length, tea length, chiffon skirt, SASH is additional charge
GARNET Chiffon skirt, any length and color Bridesmaid skirt, floor length, tea length, chiffon skirt, SASH is additional charge
$  98.48
Floor length tulle skirt, antique gold tulle skirt, adult tulle skirt, ANY COLOR
Floor length tulle skirt, antique gold tulle skirt, adult tulle skirt, ANY COLOR
$  128.00
Purple tutu- tulle skirt- very full- dance tutu- dress up-any size 2t 3t 4t 5/6 7/8 9/10
Purple tutu- tulle skirt- very full- dance tutu- dress up-any size 2t 3t 4t 5/6 7/8 9/10
$  30.00
Purple tutu- tulle skirt- very full- dance tutu- dress up-any size 2t 3t 4t 5/6 7/8 9/10
Purple tutu- tulle skirt- very full- dance tutu- dress up-any size 2t 3t 4t 5/6 7/8 9/10
$  30.00
Tulle skirt - champagne tutu- Adult Bachelorette Tutu- beige tulle skirt-any color- any length
Tulle skirt - champagne tutu- Adult Bachelorette Tutu- beige tulle skirt-any color- any length
$  67.00
Olive Tulle Skirt - Adult Bachelorette Tutu- mint adult tutu, green adult tulle skirt
Olive Tulle Skirt - Adult Bachelorette Tutu- mint adult tutu, green adult tulle skirt
$  67.00
Two toned Chiffon Skirt, (resort blue over riviera sky) Bridesmaid skirt, floor length, tea length, knee length empire
Two toned Chiffon Skirt, (resort blue over riviera sky) Bridesmaid skirt, floor length, tea length, knee length empire
$  98.48
Tulle skirt - champagne tutu- Adult Bachelorette Tutu- beige tulle skirt-any color- any length
Tulle skirt - champagne tutu- Adult Bachelorette Tutu- beige tulle skirt-any color- any length
$  63.00
Tulle skirt - champagne tutu- Adult Bachelorette Tutu- beige tulle skirt-any color- any length
Tulle skirt - champagne tutu- Adult Bachelorette Tutu- beige tulle skirt-any color- any length
$  67.00
Tulle skirt - Adult Bachelorette Tutu, ivory, any color, any length
Tulle skirt - Adult Bachelorette Tutu, ivory, any color, any length
$  82.00
Black GEORGETTE chiffon skirt, any length and color Bridesmaid skirt, floor length, tea length, knee length empire waist black chiffon skir
Black GEORGETTE chiffon skirt, any length and color Bridesmaid skirt, floor length, tea length, knee length empire waist black chiffon skir
$  98.48
Flower girl tutu, long tulle skirt, light blush tutu, long tulle skirt ANY COLOR
Flower girl tutu, long tulle skirt, light blush tutu, long tulle skirt ANY COLOR
$  77.00
8 layer short tutu, black adult tutu, rave tutu, race tutu, tulle skirt, ANY COLOR
8 layer short tutu, black adult tutu, rave tutu, race tutu, tulle skirt, ANY COLOR
$  72.00
Flower girl tutu, long tulle skirt, ivory tutu, long tulle skirt ANY COLOR
Flower girl tutu, long tulle skirt, ivory tutu, long tulle skirt ANY COLOR
$  67.00
Valentine Adult Tutu, race tutu, 5k run, pink tutu, red tutu any size
Valentine Adult Tutu, race tutu, 5k run, pink tutu, red tutu any size
$  50.00
Fuschia hot pink tutu- any size infant toddler and up- dance skirt- ballerina tutu- very full
Fuschia hot pink tutu- any size infant toddler and up- dance skirt- ballerina tutu- very full
$  30.00
CITRON chiffon skirt, any length and color Bridesmaid skirt, floor length, tea length, knee length empire waist grey chiffon skirt
CITRON chiffon skirt, any length and color Bridesmaid skirt, floor length, tea length, knee length empire waist grey chiffon skirt
$  98.84
AUBERGINE chiffon skirt, any length and color Bridesmaid skirt, floor length, tea length, knee length, SASH is additional charge
AUBERGINE chiffon skirt, any length and color Bridesmaid skirt, floor length, tea length, knee length, SASH is additional charge
$  98.48
Black tulle skirt, floor length tulle skirt, adult tulle skirt, ANY COLOR
Black tulle skirt, floor length tulle skirt, adult tulle skirt, ANY COLOR
$  67.89
Tulle skirt, adult tutu, blue tulle skirt, grey blue tulle skirt, adult tulle skirt,- custom any length
Tulle skirt, adult tutu, blue tulle skirt, grey blue tulle skirt, adult tulle skirt,- custom any length
$  67.00
Chocolate Tulle Skirt - Adult Bachelorette Tutu- brown adult tutu, adult tulle skirt
Chocolate Tulle Skirt - Adult Bachelorette Tutu- brown adult tutu, adult tulle skirt
$  67.00
Girl's Tulle Skirt- ivory tutu- birthday skirt- toddler tulle skirt
Girl's Tulle Skirt- ivory tutu- birthday skirt- toddler tulle skirt
$  45.00
Fingertip length ENGLISH NET bridal veil, 2 layer with blusher, optional trim, metal comb
Fingertip length ENGLISH NET bridal veil, 2 layer with blusher, optional trim, metal comb
$  59.48
Girl's Tulle Skirt- ivory tutu- birthday skirt- toddler tulle skirt
Girl's Tulle Skirt- ivory tutu- birthday skirt- toddler tulle skirt
$  45.00
Bachelorette Party Veil Clip or hair comb, white tulle veil, elbow length 24 inches
Bachelorette Party Veil Clip or hair comb, white tulle veil, elbow length 24 inches
$  17.99
MAGENTA (DOUBLE CHIFFON) Skirt, Bridesmaid skirt, floor length, tea length, knee length empire
MAGENTA (DOUBLE CHIFFON) Skirt, Bridesmaid skirt, floor length, tea length, knee length empire
$  113.48
Tulle skirt, teal Tutu, teal tulle skirt, turquoise tutu- custom any length
Tulle skirt, teal Tutu, teal tulle skirt, turquoise tutu- custom any length
$  67.00
Black Tulle skirt, black adult tutu, Black Bachelorette Tutu, high quality tutu, any length- fully sewn
Black Tulle skirt, black adult tutu, Black Bachelorette Tutu, high quality tutu, any length- fully sewn
$  67.00
Rush Production (SCARF or VEIL ONLY)
Rush Production (SCARF or VEIL ONLY)
$  5.00
Cotton candy floor length tulle skirt, pink + blue two toned tulle maxi skirt
Cotton candy floor length tulle skirt, pink + blue two toned tulle maxi skirt
$  132.00
Black and white plaid flannel infinity scarf-tartan- checkered
Black and white plaid flannel infinity scarf-tartan- checkered
$  22.50
Womens, child, toddler, red, off white plaid flannel infinty scarf
Womens, child, toddler, red, off white plaid flannel infinty scarf
$  22.50
Green plaid scarf- green and black plaid flannel infinty scarf, women's children's or toddler size
Green plaid scarf- green and black plaid flannel infinty scarf, women's children's or toddler size
$  22.50
Gray blue herringbone flannel infinity scarf/ super soft, warm
Gray blue herringbone flannel infinity scarf/ super soft, warm
$  22.50
Cotton face mask- one size fits most- elastic ear loops, nose wire- choose your pattern. Face covering MADE IN USA. Surgical style. Reusable
Cotton face mask- one size fits most- elastic ear loops, nose wire- choose your pattern. Face covering MADE IN USA. Surgical style. Reusable
$  12.99
 

I need help. 

Here’s the situation.

  • Abstract5 code is frozen and ready for commercial release
  • We envision eight different product areas for A5’s new technology
  • We created a proof-of-concept demo for our first target area
  • That demo has generated a lot of interest and pressure to release immediately
  • We need to go from 0 to 60 NOW

RECAP:
Abstract5 is a cloud-based web utility that completely changes the web. Normal people with no training or code can

  • create rich-content websites — from configurable seeds, or from scratch
  • deploy them instantly
  • share content between websites
  • create data-driven website generators

This barely scratches the surface. A5 abstracts the entire server stack, and provides a push-button interface to do tasks that used to take a team of coders.

 

FIRST PROOF-OF-CONCEPT DEMO:

We decided to focus on data-driven website generation for our first proof of concept. 
A5 can create complete personalized / customized websites using ‘Big-Data’ data-analytic files.
A rich-content,, multipage website with pictures, videos, text, and pages entirely personalized with names, genders, locations, and any other factors.

Setup is fast and easy. A5 can generate thousands of personalized sites in seconds. Each site gets a simple URL (like mysite.domain.com)

 

We built a spec version of this for Warren Wilson College. 
Someone who saw that demo passed it to contacts at the Pentagon. 
We then created a prototype for military recruiting. 

 

We didn’t expect to be in this situation a week ago.

Here’s what’s up.

 

Abstract5 can use data (like a ‘Big Data’) file to generat customized websites — rich content, multipage websites with custom content, personalized by name, address, gender, ethnicity, etc

We call these data-driven websites “PDEs” (personalized digital experiences). They get unique, short, memorable URLs.

And we can build “FLOW” (a Freak Load of Websites) fast — several thousand customized pages a second.

An advisor suggested we create a prototype to show his contacts at the Pentagon. So we built a web generator based on a Recruitment Data file — Four pages of rich content, with 90 variations and hundreds of personalizations. A fully personalized experience instead of a generic “US NAVY” websites.


We asked he Pentagon contact to build 1000 fully customized Nave Recruiting websites in 4 seconds.


You can try it out here (you probably should, to undersand why I need help).

 

This prototype was meant for one person, but it’s been shared. And that’s the problem.

 

We thought FLOWs and PDEs might appeal to creators of Variable Data Marketing — personalized direct mail and email. We didn’t understand how strong that response would be.

 

So now I need help, and I think you can help me — or at least point me in the right direction.

 

Technically, Abstract5 is ready to go — frozen code, ready for distribution. We knew that its capabilities were so new and unexpected that it wouldn’t be easy for people to see the many ways A5 might be used.

 

We didn’t expect to be in this situation a week ago. Now we need help. Here’s what’s up:

 

Abstract5 can use data (like a ‘Big Data’) file to generat customized websites — rich content, multipage websites with custom content, personalized by name, address, gender, ethnicity, etc

These “PDEs” (Personalized Digital Experiences) get unique, short, memorable URLs.
A5 can build a “FLOW” of PDEs fast — several thousand customized pages a second.

An advisor suggested we create a prototype to show his contacts at the Pentagon., based on a Recruitment Data file. So we prototyped a basic PDE — four pages of rich content, with 90 variations and hundreds of personalizations. A fully personalized experience instead of a generic “US NAVY” websites.

 

With this, the Pentagon could build 1000 unique, fully customized Nave Recruiting websites in 4 seconds.


(You can try it out here  — and you probably should, to undersand why I need help.

 

This prototype was meant for one person, but the contact shared it. And that’s the problem.

 

We have just frozen the A5 code base for distribution, and planned to spend the next 3-4 months developing a business plan and building a staff. But the contacts who have shared this prototype are looking for answers now.

 

We are being asked these questions and we need help forming answers. I would appreciate your help with this.

What we need to sort out.

 

What exactly should the offer be?

  • It’s pretty clear that the Pentagon contact is driving toward some sort of contract for services.
  • For others, we could set this up as a campaign-based contract service
     - But I’m not sure if this is the best business model for A5.
      - I see us primarily as a technology play
    • Selling the whole system as it’s designed, as a server app installed on a server
      OR
    • Licensing the technology to some Big Company

What to price and how to price it?

  • Clearly this new PDE technology is valuable.
    The Pentagon is spending about $2 Billion on variable data marketing
    but it gets a 2% conversion rate on clickthroughs to its website
    A5 will probably provide superior results —but what exactly is unknown.
  • What should be the opening offer?
  • How to translate that offer into ongoing pricing?

Does it look like I’m out of my depth?

  • The plan was to Freeze the Abstract5 code and begin to develop
 

We didn’t expect to be in this situation a week ago. Now we need help. Here’s what’s up:

 

First off, you should probably see the site that’s causing the trouble.

http://somesite.com

 

What you’ll see in that site

That site is a hands-on prototype we created for a contact in the Pentagon.
On that site you’ll be able to create 1000 unique, highly personalized Navy Recruiting sites — in 4 seconds.

 

The Pentagon’s interest? They now do $2 Billion in Recruitment Marketing — variable data printing, email, and web ads. Highly targeted campaigns that all point to the same generic website (like navy.com).

The conversion rate for their expensive marketing is below 2%. They’re now seeing a way to improve conversion through Abstract5 “PDEs” (Personal Digital Experience”).

 

Showing not telling

We were moving into a new phase with Abstract5 — From radical new technology to commercial product. A5 is a unique technology — a web server utility that provides a push-button environment to provide non-technical users control over functionality that has previously only been available to developers writing page after page of code.

 

At first we described in excruciating detail the thousands of things non-technical users could now do that only highly trained developers could do. But the response was tepid — the descriptions were too long, too technical, and hard to synthesize.

 

The feedback we got was to show the system in action doing actual work and solving business problems.

 

We set our minds to this, and decided to show eight different commercial uses of A5 that no other system can do.

 

The FLOW / PDE solution

Variable data marketing and ads based social media profiles drive about $400 Billion in marketing. We saw PDEs as a terrific alternative to the generic websites this marketing typically point to, which have an average 2% conversion.

 

So we started by targeting this problem with FLOWs. Because no one else can do what we are doing with FLOW technology — generating Data Driven websites from data files — generating thousands of fully customized, fully personalized websites — thousands of pages a second — at least not without a ton of expensive custom development — nor without intruding on the patents we have applied for. (With Abstract5, the Navy Recruiting Flow was created in about 4 hours, and required no more technical skill than it takes to create a PowerPoint.)

 

Our first attempt was a FLOW of PDEs for Warren Wilson college recruiting. Someone who saw that had a contact at the Pentagon and suggested that we target military recruiting.

 

So that’s how the Navy Recruiting proof-of-concept site was created. Until you see a 1000 sites being built in a couple of seconds, it’s hard to understand the potential — or even believe that it can be done.

 

Our new problem is that they’re moving faster than we expected. What’s more, this site is being shared, and now others are approaching us.

 

Our plan was to create 7 additional proof-of-concepts for commercial uses, but this first trial has begun to be shared, and that’s our problem. We thought we’d take the time while doing the proofs to develop the business infrastructure to support a launch.

 

Which is why I’m writing. This interest is spinning up faster than we expected. We need to go from zero to 60, like yesterday.

 

 

 

 

We didn’t expect to be in this situation a week ago. Now we need help. Here’s what’s up:

 

First off, you should probably see the site that’s causing our trouble.

http://somesite.com

 

It’s a hands-on prototype we created for a contact in the Pentagon. On this site you’ll be able to create 1000 unique, highly personalized Navy Recruiting sites — in 4 seconds.

 

The Pentagon’s interest in this is because they now do $2 Billion in Recruitment Marketing, variable data printing, email, and web ads. Highly targeted campaings that all point to the same generic website (like navy.com). The conversion rate for this expensive marketing is below 2%. They’re now seeing a way to improve conversion through Abstract5 “PDEs” (Personal Digital Experience”).

 

Our problem is that they’re moving faster than we expected. What’s more, this site is being shared, and now others are approaching us.

 

We were moving into a new phase with Abstract5 — From radical new technology to commercial product. A5 is a unique technology — a web server utility that provides a push-button environment to provide non-technical users control over functionality that has previously only been available to developers writing page after page of code.

 

At first we described in excruciating detail the thousands of things non-technical users could now do that only highly trained developers could do. But the response was tepid — the descriptions were too long, too technical, and hard to synthesize.

 

The feedback we got was to show the system in action doing actual work and solving business problems.

 

We set our minds to this, and decided to show eight different commercial uses of A5 that no other system can do.

 

Variable data marketing and ads based social media profiles drive about $400 Billion in marketing. We saw PDEs as a terrific alternative to the generic websites this marketing typically point to. 

 

So we started with FLOWs. Because no one else can do what we are doing with FLOW technology — generating Data Driven websites from data files — generating thousands of fully customized, fully personalized pages a second — at least not without a ton of expensive development — nor without intruding on the patents we have applied for. (With Abstract5, the Navy Recruiting Flow was created in about 4 hours, and required no more technical skill than it takes to create a PowerPoint.)

 

Our first attempt was a FLOW of PDEs for Warren Wilson college recruiting. Someone who saw that had a contact at the Pentagon and suggested that we target military recruiting.

 

So that’s how the Navy Recruiting proof-of-concept site was created. Until you see a 1000 sites being built in a couple of seconds, it’s hard to understand the potential — or even believe that it can be done.

 

Our plan was to create 7 additional proof-of-concepts for commercial uses, but this first trial has begun to be shared, and that’s our problem. We thought we’d take the time while doing the proofs to develop the business infrastructure to support a launch.

 

Which is why I’m writing. This interest is spinning up faster than we expected. We need to go from zero to 60, like yesterday.

 

 

 

 
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