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stockvault-sun-rays115322.jpg

 

TRY THIS

USE MONTSERRAT

Add real shadows to the headline, and add letterspacing. 

Use real italic and bold, not just slanted thick letters.

 

Set the text and photo to”middle align” 

Hint: #item{vertical-align:middle}

(for bonus points, change the font in midstream!)

 

Put it all in a round cornered panel with a border. Set the panel to different background color. A gradient would be nice...

Add a BUTTON   in the middle of the text. Click the button.

 

DO ALL THIS WITH NO CODE.
 

 

shopVmarie
Handmade Chiffon Skirts, Tulle Skirts and more!
Sections:
TEAL CHIFFON 60" wide, yardage sold by the yard
TEAL CHIFFON 60" wide, yardage sold by the yard
$  6.29
SILVER Chiffon skirt,Bridesmaid skirt, floor length, tea length, knee length empire waist
SILVER Chiffon skirt,Bridesmaid skirt, floor length, tea length, knee length empire waist
$  113.48
AUBERGINE chiffon skirt, any length and color Bridesmaid skirt, floor length, tea length, knee length, SASH is additional charge
AUBERGINE chiffon skirt, any length and color Bridesmaid skirt, floor length, tea length, knee length, SASH is additional charge
$  98.48
GARNET Chiffon skirt, any length and color Bridesmaid skirt, floor length, tea length, chiffon skirt, SASH is additional charge
GARNET Chiffon skirt, any length and color Bridesmaid skirt, floor length, tea length, chiffon skirt, SASH is additional charge
$  98.48
Pink tutu- tulle skirt- very full- dance tutu- dress up-any size 2t 3t 4t 5/6 7/8 9/10
Pink tutu- tulle skirt- very full- dance tutu- dress up-any size 2t 3t 4t 5/6 7/8 9/10
$  30.00
Floor length tulle skirt- bridesmaid skirt, eggplant, long tulle skirt, purple any color
Floor length tulle skirt- bridesmaid skirt, eggplant, long tulle skirt, purple any color
$  132.00
Purple tutu- tulle skirt- very full- dance tutu- dress up-any size 2t 3t 4t 5/6 7/8 9/10
Purple tutu- tulle skirt- very full- dance tutu- dress up-any size 2t 3t 4t 5/6 7/8 9/10
$  30.00
Flower girl tutu, long tulle skirt, light blush tutu, long tulle skirt ANY COLOR
Flower girl tutu, long tulle skirt, light blush tutu, long tulle skirt ANY COLOR
$  77.00
Purple tutu- tulle skirt- very full- dance tutu- dress up-any size 2t 3t 4t 5/6 7/8 9/10
Purple tutu- tulle skirt- very full- dance tutu- dress up-any size 2t 3t 4t 5/6 7/8 9/10
$  30.00
Eggplant tulle skirt, purple tutu skirt, adult tutu, women's tulle skirt
Eggplant tulle skirt, purple tutu skirt, adult tutu, women's tulle skirt
$  82.00
Short white tutu, bachelorette party, race tutu, rave tutu, adult tutu, tutu skirt, custom made- fully sewn
Short white tutu, bachelorette party, race tutu, rave tutu, adult tutu, tutu skirt, custom made- fully sewn
$  67.00
Tulle skirt- adult tutu, lavender tutu- lavender tulle skirt- lilac tutu- Adult Bachelorette or engagement tutu, photography prop, bridesmai
Tulle skirt- adult tutu, lavender tutu- lavender tulle skirt- lilac tutu- Adult Bachelorette or engagement tutu, photography prop, bridesmai
$  67.00
Olive Tulle Skirt - Adult Bachelorette Tutu- mint adult tutu, green adult tulle skirt
Olive Tulle Skirt - Adult Bachelorette Tutu- mint adult tutu, green adult tulle skirt
$  67.00
PECAN chiffon skirt, bridesmaid maxi skirt, floor length, tea length empire waist, maxi skirt
PECAN chiffon skirt, bridesmaid maxi skirt, floor length, tea length empire waist, maxi skirt
$  98.48
Tulle skirt - champagne tutu- Adult Bachelorette Tutu- beige tulle skirt-any color- any length
Tulle skirt - champagne tutu- Adult Bachelorette Tutu- beige tulle skirt-any color- any length
$  67.00
Navy Tulle Skirt - Adult Bachelorette Tutu- navy adult tutu, navy adult tulle skirt
Navy Tulle Skirt - Adult Bachelorette Tutu- navy adult tutu, navy adult tulle skirt
$  67.00
Tulle skirt - champagne tutu- Adult Bachelorette Tutu- beige tulle skirt-any color- any length
Tulle skirt - champagne tutu- Adult Bachelorette Tutu- beige tulle skirt-any color- any length
$  67.00
Purple tutu- tulle skirt- very full- dance tutu- dress up-any size 2t 3t 4t 5/6 7/8 9/10
Purple tutu- tulle skirt- very full- dance tutu- dress up-any size 2t 3t 4t 5/6 7/8 9/10
$  30.00
Tea length tulle skirt, charcoal/ black tulle skirt, womens tutu, gray, ANY COLOR
Tea length tulle skirt, charcoal/ black tulle skirt, womens tutu, gray, ANY COLOR
$  128.00
Tulle skirt - Adult Bachelorette Tutu, ivory, any color, any length
Tulle skirt - Adult Bachelorette Tutu, ivory, any color, any length
$  82.00
Black tulle skirt, floor length tulle skirt, adult tulle skirt, ANY COLOR
Black tulle skirt, floor length tulle skirt, adult tulle skirt, ANY COLOR
$  144.00
Black Tulle skirt- Adult Bachelorette Tutu- black tutu, any length
Black Tulle skirt- Adult Bachelorette Tutu- black tutu, any length
$  67.00
ANTIQUE GOLD chiffon skirt, any length and color Bridesmaid skirt, floor length, empire waist chiffon skirt, SASH is additional charge
ANTIQUE GOLD chiffon skirt, any length and color Bridesmaid skirt, floor length, empire waist chiffon skirt, SASH is additional charge
$  94.48
Bluestone Chiffon Skirt, Bridesmaid skirt, floor length, tea length, knee length empire
Bluestone Chiffon Skirt, Bridesmaid skirt, floor length, tea length, knee length empire
$  94.48
Black and white plaid flannel infinity scarf-tartan- checkered
Black and white plaid flannel infinity scarf-tartan- checkered
$  22.50
Blush pink herringbone flannel infinity scarf/ super soft, warm
Blush pink herringbone flannel infinity scarf/ super soft, warm
$  22.50
RESERVED: PLUM GEORGETTE 60" wide, yardage sold by the yard
RESERVED: PLUM GEORGETTE 60" wide, yardage sold by the yard
$  4.79
Resort blue (DOUBLE CHIFFON) Skirt, Bridesmaid skirt, floor length, tea length, knee length empire
Resort blue (DOUBLE CHIFFON) Skirt, Bridesmaid skirt, floor length, tea length, knee length empire
$  113.48
Womens, burgundy, gold, blue plaid flannel infinty scarf
Womens, burgundy, gold, blue plaid flannel infinty scarf
$  22.50
Blue and pink plaid flannel infinty scarf- cozy, warm, white
Blue and pink plaid flannel infinty scarf- cozy, warm, white
$  22.50
BLUE STONE Chiffon Skirt, any length and color Bridesmaid skirt, floor length, tea length, knee length, SASH not included
BLUE STONE Chiffon Skirt, any length and color Bridesmaid skirt, floor length, tea length, knee length, SASH not included
$  94.48
Color swatches (satin)
Color swatches (satin)
$  0.75
Tulle skirt - champagne tutu- Adult Bachelorette Tutu- beige tulle skirt-any color- any length
Tulle skirt - champagne tutu- Adult Bachelorette Tutu- beige tulle skirt-any color- any length
$  63.00
Bachelorette Party Veil Clip+ comb bow to match Bachelorette Tutu
Bachelorette Party Veil Clip+ comb bow to match Bachelorette Tutu
$  17.99
BLUESTONE CHIFFON 60" wide, yardage sold by the yard
BLUESTONE CHIFFON 60" wide, yardage sold by the yard
$  6.29
ICE MINT Chiffon Skirt, any length and color Bridesmaid skirt, floor length, tea length, knee length empire waist blue chiffon skirt
ICE MINT Chiffon Skirt, any length and color Bridesmaid skirt, floor length, tea length, knee length empire waist blue chiffon skirt
$  98.48
Kiwi chiffon skirt, any length and color Bridesmaid skirt, floor length, tea length, knee length empire waist grey chiffon skirt
Kiwi chiffon skirt, any length and color Bridesmaid skirt, floor length, tea length, knee length empire waist grey chiffon skirt
$  98.84
RADIANT VIOLET GEORGETTE chiffon skirt, any length and color Bridesmaid skirt, floor length, knee length empire waist grey chiffon skirt
RADIANT VIOLET GEORGETTE chiffon skirt, any length and color Bridesmaid skirt, floor length, knee length empire waist grey chiffon skirt
$  98.48
Flannel Christmas stocking, READY TO SHIP- cream, red, green, flannel with lining and ribbon loop
Flannel Christmas stocking, READY TO SHIP- cream, red, green, flannel with lining and ribbon loop
$  16.99
Women's red tutu, costume tutu, adult red tutu, womens tulle skirt, adult tulle skirt,
Women's red tutu, costume tutu, adult red tutu, womens tulle skirt, adult tulle skirt,
$  55.00
Tulle Skirt - Adult Bachelorette Tutu- adult tutu, adult tulle skirt, sage green moss green. More colors available
Tulle Skirt - Adult Bachelorette Tutu- adult tutu, adult tulle skirt, sage green moss green. More colors available
$  67.00
Green plaid scarf- green and black plaid flannel infinty scarf, women's children's or toddler size
Green plaid scarf- green and black plaid flannel infinty scarf, women's children's or toddler size
$  22.50
Red and black plaid flannel infinity scarf-tartan- checkered
Red and black plaid flannel infinity scarf-tartan- checkered
$  22.50
Womens, child, toddler, red, off white plaid flannel infinty scarf
Womens, child, toddler, red, off white plaid flannel infinty scarf
$  22.50
Buffalo plaid infinity scarf-tartan- red black buffalo plaid
Buffalo plaid infinity scarf-tartan- red black buffalo plaid
$  25.00
Storm navy chiffon maxi skirt, any length and color Bridesmaid skirt, floor length, tea length, knee length empire waist chiffon skirt
Storm navy chiffon maxi skirt, any length and color Bridesmaid skirt, floor length, tea length, knee length empire waist chiffon skirt
$  94.48
Blue teal chiffon skirt, any length and color Bridesmaid skirt, floor length, teal chiffon skirt, SASH NOT INCLUDED
Blue teal chiffon skirt, any length and color Bridesmaid skirt, floor length, teal chiffon skirt, SASH NOT INCLUDED
$  94.48
Flannel Christmas stocking, READY TO SHIP- multi colored flannel stocking
Flannel Christmas stocking, READY TO SHIP- multi colored flannel stocking
$  15.99
Silver GEORGETTE chiffon skirt, any length and color junior Bridesmaid skirt, floor length, knee length empire waist grey chiffon skirt
Silver GEORGETTE chiffon skirt, any length and color junior Bridesmaid skirt, floor length, knee length empire waist grey chiffon skirt
$  98.48
ROYAL blue chiffon skirt, any length and color Bridesmaid skirt, floor length, knee length empire waist chiffon
ROYAL blue chiffon skirt, any length and color Bridesmaid skirt, floor length, knee length empire waist chiffon
$  109.48
Rose chiffon skirt, any length and color Bridesmaid skirt, floor length, tea length, knee length empire waist chiffon skirt
Rose chiffon skirt, any length and color Bridesmaid skirt, floor length, tea length, knee length empire waist chiffon skirt
$  98.48
FLOWER GIRL/ junior bridesmaid MAGENTA chiffon skirt, any length and color skirt, floor length, tea length, knee length empire wa
FLOWER GIRL/ junior bridesmaid MAGENTA chiffon skirt, any length and color skirt, floor length, tea length, knee length empire wa
$  98.48
AZALEA Chiffon Skirt, any length and color Bridesmaid skirt, floor length, tea length, knee length empire waist chiffon skirt
AZALEA Chiffon Skirt, any length and color Bridesmaid skirt, floor length, tea length, knee length empire waist chiffon skirt
$  98.48
ANTIQUE GOLD chiffon skirt, any length and color Bridesmaid skirt, floor length with train chiffon skirt, SASH is additional charge
ANTIQUE GOLD chiffon skirt, any length and color Bridesmaid skirt, floor length with train chiffon skirt, SASH is additional charge
$  115.73
Sage green chiffon skirt, tea length, Bridesmaid skirt, floor length, knee length, green chiffon skirt, SASH is additional charge
Sage green chiffon skirt, tea length, Bridesmaid skirt, floor length, knee length, green chiffon skirt, SASH is additional charge
$  94.48
CANARY chiffon skirt, any length and color Bridesmaid skirt, floor length, tea length, knee length empire waist chiffon skirt
CANARY chiffon skirt, any length and color Bridesmaid skirt, floor length, tea length, knee length empire waist chiffon skirt
$  94.48
Mint DOUBLE GEORGETTE chiffon maxi skirt, any length and color Bridesmaid skirt, floor length, tea length, knee length empire waist chiffon
Mint DOUBLE GEORGETTE chiffon maxi skirt, any length and color Bridesmaid skirt, floor length, tea length, knee length empire waist chiffon
$  98.48
Tulle skirt- adult tutu, dusty rose tutu- pink tulle skirt- Adult Bachelorette or engagement tutu, photography prop, bridesmaid tutu
Tulle skirt- adult tutu, dusty rose tutu- pink tulle skirt- Adult Bachelorette or engagement tutu, photography prop, bridesmaid tutu
$  67.00
Tulle skirt- adult tutu, pink tutu- pink tulle skirt- Adult Bachelorette or engagement tutu, photography prop, bridesmaid tutu
Tulle skirt- adult tutu, pink tutu- pink tulle skirt- Adult Bachelorette or engagement tutu, photography prop, bridesmaid tutu
$  67.00
Bachelorette Party Veil Clip or hair comb, white tulle veil, elbow length 24 inches
Bachelorette Party Veil Clip or hair comb, white tulle veil, elbow length 24 inches
$  17.99
Bachelorette Party Veil Clip + bow to match Bachelorette Tutu
Bachelorette Party Veil Clip + bow to match Bachelorette Tutu
$  17.99
Matching satin slip
Matching satin slip
$  22.00
MOSS chiffon skirt, any length and color Bridesmaid skirt, floor length, tea length, knee length chiffon skirt, SASH is additional cost
MOSS chiffon skirt, any length and color Bridesmaid skirt, floor length, tea length, knee length chiffon skirt, SASH is additional cost
$  98.48
Taupe georgette chiffon maxi skirt, any length and color Bridesmaid skirt, floor length, tea length, knee length empire waist grey chiffon
Taupe georgette chiffon maxi skirt, any length and color Bridesmaid skirt, floor length, tea length, knee length empire waist grey chiffon
$  98.48
Lace Christmas Stocking, READY TO SHIP- vintage look- cream lace with small sequins over a dusty rose pink satin,
Lace Christmas Stocking, READY TO SHIP- vintage look- cream lace with small sequins over a dusty rose pink satin,
$  18.49
Color swatches (georgette)
Color swatches (georgette)
$  0.75
Floor length tulle skirt, silver tulle skirt, gray adult tulle skirt, ANY COLOR
Floor length tulle skirt, silver tulle skirt, gray adult tulle skirt, ANY COLOR
$  132.00
Bachelorette veil- bachelorette party, white veil, bridal shower veil
Bachelorette veil- bachelorette party, white veil, bridal shower veil
$  17.99
Cotton candy floor length tulle skirt, pink + blue two toned tulle maxi skirt
Cotton candy floor length tulle skirt, pink + blue two toned tulle maxi skirt
$  132.00
Tulle skirt - amethyst tutu- Adult Bachelorette Tutu- violet tulle skirt-any color- any length
Tulle skirt - amethyst tutu- Adult Bachelorette Tutu- violet tulle skirt-any color- any length
$  67.00
8 layer short tutu, rave tutu, race tutu, tulle skirt, gold tutu, ANY COLOR
8 layer short tutu, rave tutu, race tutu, tulle skirt, gold tutu, ANY COLOR
$  72.00
Floor length tulle skirt, white tulle skirt, adult tulle skirt, tulle wedding dress,ANY COLOR
Floor length tulle skirt, white tulle skirt, adult tulle skirt, tulle wedding dress,ANY COLOR
$  132.00
Red Chiffon skirt, any length and color Bridesmaid skirt, floor length, tea length, knee length empire waist chiffon skirt
Red Chiffon skirt, any length and color Bridesmaid skirt, floor length, tea length, knee length empire waist chiffon skirt
$  98.48
Flannel Christmas stocking, READY TO SHIP- Red and Gray buffalo plaid
Flannel Christmas stocking, READY TO SHIP- Red and Gray buffalo plaid
$  15.99
SWISS COFFEE/ CHAMPAGNE chiffon skirt, bridesmaid maxi skirt, floor length, tea length empire waist, maxi skirt, Sash is additional charge
SWISS COFFEE/ CHAMPAGNE chiffon skirt, bridesmaid maxi skirt, floor length, tea length empire waist, maxi skirt, Sash is additional charge
$  94.48
Plaid flannel Christmas stocking, READY TO SHIP- gold and blue
Plaid flannel Christmas stocking, READY TO SHIP- gold and blue
$  15.99
Flannel Christmas stocking, READY TO SHIP- black and green plaid
Flannel Christmas stocking, READY TO SHIP- black and green plaid
$  15.99
Plaid flannel Christmas stocking, READY TO SHIP- red white blue
Plaid flannel Christmas stocking, READY TO SHIP- red white blue
$  15.99
Green linen Christmas stocking, READY TO SHIP- green textured linen
Green linen Christmas stocking, READY TO SHIP- green textured linen
$  15.99
Grey linen Christmas stocking, READY TO SHIP- grey textured linen
Grey linen Christmas stocking, READY TO SHIP- grey textured linen
$  15.99
Flannel Christmas stocking, READY TO SHIP- Red and Black buffalo plaid
Flannel Christmas stocking, READY TO SHIP- Red and Black buffalo plaid
$  15.99
Lace Christmas Stocking, READY TO SHIP- vintage look- cream lace with small sequins over a sage green satin,
Lace Christmas Stocking, READY TO SHIP- vintage look- cream lace with small sequins over a sage green satin,
$  18.49
MELON GEORGETTE chiffon skirt, any length and color flower girl skirt, floor length, tea length, blush peach chiffon skirt
MELON GEORGETTE chiffon skirt, any length and color flower girl skirt, floor length, tea length, blush peach chiffon skirt
$  98.48
CAPRI IRIS chiffon skirt, any length and color Bridesmaid skirt, floor length, tea length, knee length lavender chiffon skirt
CAPRI IRIS chiffon skirt, any length and color Bridesmaid skirt, floor length, tea length, knee length lavender chiffon skirt
$  98.48
Lilac tulle skirt- adult tutu skirt- lilac tutu- Adult Bachelorette or engagement tutu, photography prop, bridesmai
Lilac tulle skirt- adult tutu skirt- lilac tutu- Adult Bachelorette or engagement tutu, photography prop, bridesmai
$  63.00
Purple tutu- tulle skirt- very full- dance tutu- dress up-any size 2t 3t 4t 5/6 7/8 9/10
Purple tutu- tulle skirt- very full- dance tutu- dress up-any size 2t 3t 4t 5/6 7/8 9/10
$  30.00
RESERVED for JAZZ'S bridal party, Swiss Cofffee/Champagne chiffon maxi skirt with sash
RESERVED for JAZZ'S bridal party, Swiss Cofffee/Champagne chiffon maxi skirt with sash
$  108.48
MYSTIC BURGUNDY Chiffon skirt, any length and color Bridesmaid skirt, floor length, tea length, knee length empire waist chiffon skirt
MYSTIC BURGUNDY Chiffon skirt, any length and color Bridesmaid skirt, floor length, tea length, knee length empire waist chiffon skirt
$  98.48
Multi colored infinity scarf, red, yellow, white, green and black plaid flannel infinty scarf, women's children's or toddler size
Multi colored infinity scarf, red, yellow, white, green and black plaid flannel infinty scarf, women's children's or toddler size
$  22.50
Blue plaid flannel infinty scarf- cozy, warm, white
Blue plaid flannel infinty scarf- cozy, warm, white
$  22.50
LAVENDER DOUBLE GEORGETTE chiffon skirt, any length and color Bridesmaid skirt, floor length, knee length empire waist grey chiffon skirt
LAVENDER DOUBLE GEORGETTE chiffon skirt, any length and color Bridesmaid skirt, floor length, knee length empire waist grey chiffon skirt
$  98.48
Black GEORGETTE chiffon skirt, any length and color Bridesmaid skirt, floor length, tea length, knee length empire waist black chiffon skir
Black GEORGETTE chiffon skirt, any length and color Bridesmaid skirt, floor length, tea length, knee length empire waist black chiffon skir
$  98.48
Tulle skirt, adult tutu, bridesmaid tulle skirt, aqua tulle skirt, adult tulle skirt, midi skirt, frozen tutu- custom any length
Tulle skirt, adult tutu, bridesmaid tulle skirt, aqua tulle skirt, adult tulle skirt, midi skirt, frozen tutu- custom any length
$  67.00
Tulle skirt- adult tutu, two toned, 8 layer blush tutu tulle skirt, peach tulle skirt, blush tulle skirt, Adult Bachelorette tulle skirt
Tulle skirt- adult tutu, two toned, 8 layer blush tutu tulle skirt, peach tulle skirt, blush tulle skirt, Adult Bachelorette tulle skirt
$  82.00
Girls teal tutu any size- infant, toddler to girls 9/10
Girls teal tutu any size- infant, toddler to girls 9/10
$  30.00
RESERVED for BROOKE, Sage chiffon maxi skirt with SASH
RESERVED for BROOKE, Sage chiffon maxi skirt with SASH
$  108.48
Skirt upgrade- DOUBLE CHIFFON
Skirt upgrade- DOUBLE CHIFFON
$  15.00
WINTER MELON chiffon skirt, any length and color blush Bridesmaid skirt, floor length, tea length, knee length empire waist chiffon skirt
WINTER MELON chiffon skirt, any length and color blush Bridesmaid skirt, floor length, tea length, knee length empire waist chiffon skirt
$  94.48
RESERVED for JORDAN'S bridal party, BLUESTONE chiffon maxi skirt
RESERVED for JORDAN'S bridal party, BLUESTONE chiffon maxi skirt
$  94.48
Tulle skirt, Adult Bachelorette Tutu, white tulle skirt, white tutu- custom any length
Tulle skirt, Adult Bachelorette Tutu, white tulle skirt, white tutu- custom any length
$  67.00
Fingertip length tulle bridal veil, 2 layer with blusher, optional trim, metal comb
Fingertip length tulle bridal veil, 2 layer with blusher, optional trim, metal comb
$  42.48
Flower girl tutu, long pink tulle skirt, fuchsia tutu, long tulle skirt ANY COLOR
Flower girl tutu, long pink tulle skirt, fuchsia tutu, long tulle skirt ANY COLOR
$  67.00
Light ivory Tulle skirt- adult tutu, 8 layer tulle skirt, bridal shower tutu
Light ivory Tulle skirt- adult tutu, 8 layer tulle skirt, bridal shower tutu
$  82.00
Pale blush tutu, flower girl tutu, long tulle skirt, toddler tulle skirt, pale pink
Pale blush tutu, flower girl tutu, long tulle skirt, toddler tulle skirt, pale pink
$  67.00
Tulle skirt-adult-lined-bachelorette tutu- ivory, any color
Tulle skirt-adult-lined-bachelorette tutu- ivory, any color
$  82.00
TWO TONED TAFFETA circle skirt, shown in burgundy/jade, made to order
TWO TONED TAFFETA circle skirt, shown in burgundy/jade, made to order
$  75.99
TIGER LILY- Orange Chiffon Skirt, any length and color Bridesmaid skirt, floor length, tea length, knee length empire waist chiffon skirt
TIGER LILY- Orange Chiffon Skirt, any length and color Bridesmaid skirt, floor length, tea length, knee length empire waist chiffon skirt
$  87.99
PLUM DOUBLE GEORGETTE chiffon skirt, any length and color Bridesmaid skirt, floor length, knee length empire waist grey chiffon skirt
PLUM DOUBLE GEORGETTE chiffon skirt, any length and color Bridesmaid skirt, floor length, knee length empire waist grey chiffon skirt
$  98.48
Plum flannel infinity scarf/ super soft, warm purple
Plum flannel infinity scarf/ super soft, warm purple
$  22.50
GOLDEN SAND chiffon skirt, any length and color Bridesmaid skirt, floor length, empire waist, SASH is additional charge!
GOLDEN SAND chiffon skirt, any length and color Bridesmaid skirt, floor length, empire waist, SASH is additional charge!
$  98.48
Ivory georgette chiffon maxi skirt, any length and color Bridesmaid skirt, floor length, tea length, knee length empire waist grey chiffon
Ivory georgette chiffon maxi skirt, any length and color Bridesmaid skirt, floor length, tea length, knee length empire waist grey chiffon
$  98.48
Black georgette wrap skirt, maxi skirt. Chiffon bridesmaid skirt, sheer overskirt, classy lingerie
Black georgette wrap skirt, maxi skirt. Chiffon bridesmaid skirt, sheer overskirt, classy lingerie
$  72.68
RED chiffon wrap skirt, maxi skirt. Chiffon bridesmaid skirt, sheer overskirt, valentines lingerie
RED chiffon wrap skirt, maxi skirt. Chiffon bridesmaid skirt, sheer overskirt, valentines lingerie
$  68.68
Red Chiffon skirt, any length and color Bridesmaid skirt, floor length, tea length, knee length, empire waist chiffon skirt, Valentine's Day
Red Chiffon skirt, any length and color Bridesmaid skirt, floor length, tea length, knee length, empire waist chiffon skirt, Valentine's Day
$  98.48
ROYAL blue GEORGETTE chiffon skirt, any length and color Bridesmaid skirt, floor length, knee length empire waist royal BLUE chiffon skirt
ROYAL blue GEORGETTE chiffon skirt, any length and color Bridesmaid skirt, floor length, knee length empire waist royal BLUE chiffon skirt
$  98.48
Riviera Sky Chiffon Skirt, any length and color Bridesmaid skirt, floor length, tea length, knee length empire waist blue chiffon skirt
Riviera Sky Chiffon Skirt, any length and color Bridesmaid skirt, floor length, tea length, knee length empire waist blue chiffon skirt
$  98.48
Red Chiffon skirt, any length and color Bridesmaid skirt, floor length, tea length, knee length, empire waist chiffon skirt, Valentine's Day
Red Chiffon skirt, any length and color Bridesmaid skirt, floor length, tea length, knee length, empire waist chiffon skirt, Valentine's Day
$  98.48
Chiffon skirt,Bridesmaid skirt, floor length, tea length, knee length empire waist, two toned (Silver/ Riviera sky)chiffon skirt
Chiffon skirt,Bridesmaid skirt, floor length, tea length, knee length empire waist, two toned (Silver/ Riviera sky)chiffon skirt
$  98.48
Floor length tulle skirt, antique gold tulle skirt, adult tulle skirt, ANY COLOR
Floor length tulle skirt, antique gold tulle skirt, adult tulle skirt, ANY COLOR
$  128.00
Custom Order Adult Tutu- Rave tutu- Neon pink, neon gren neon blue,tutu tuesday- Burning Man- festival tutu- any size
Custom Order Adult Tutu- Rave tutu- Neon pink, neon gren neon blue,tutu tuesday- Burning Man- festival tutu- any size
$  62.00
Asymmetrical bridal skirt, emerald green chiffon maxi skirt, wedding dress
Asymmetrical bridal skirt, emerald green chiffon maxi skirt, wedding dress
$  461.89
Asymmetrical bridal skirt, winter melon over champagne chiffon maxi skirt, wedding dress
Asymmetrical bridal skirt, winter melon over champagne chiffon maxi skirt, wedding dress
$  461.89
Sage green chiffon skirt, tea length, Bridesmaid skirt, floor length, knee length, green chiffon skirt, SASH is additional charge
Sage green chiffon skirt, tea length, Bridesmaid skirt, floor length, knee length, green chiffon skirt, SASH is additional charge
$  94.48
Tulle skirt, adult tutu, bridesmaid tulle skirt, blue tulle skirt, adult tulle skirt, midi skirt, cinderella tutu- custom any length
Tulle skirt, adult tutu, bridesmaid tulle skirt, blue tulle skirt, adult tulle skirt, midi skirt, cinderella tutu- custom any length
$  67.00
Girl's Tulle Skirt- ballet pink tutu- birthday skirt- toddler tulle skirt
Girl's Tulle Skirt- ballet pink tutu- birthday skirt- toddler tulle skirt
$  45.00
Bachelorette Veil, Bachelorette Party, hair comb, bridal shower veil
Bachelorette Veil, Bachelorette Party, hair comb, bridal shower veil
$  17.99
Red tutu, 8 layers, adult tutu, devil costume, halloween tutu, race tutu, tulle skirt, ANY COLOR
Red tutu, 8 layers, adult tutu, devil costume, halloween tutu, race tutu, tulle skirt, ANY COLOR
$  72.00
Tulle skirt- adult tutu, pink tutu- pink tulle skirt- Adult Bachelorette or engagement tutu, photography prop, bridesmaid tutu
Tulle skirt- adult tutu, pink tutu- pink tulle skirt- Adult Bachelorette or engagement tutu, photography prop, bridesmaid tutu
$  67.00
White Chiffon skirt, any length and color Bridesmaid skirt, floor length, tea length, knee length empire waist chiffon skirt
White Chiffon skirt, any length and color Bridesmaid skirt, floor length, tea length, knee length empire waist chiffon skirt
$  98.48
Mint Tulle Skirt - Adult Bachelorette Tutu- mint adult tutu, lime adult tulle skirt
Mint Tulle Skirt - Adult Bachelorette Tutu- mint adult tutu, lime adult tulle skirt
$  67.00
STONE Chiffon Skirt, any length and color Bridesmaid skirt, floor length, tea length, knee length empire waist blue chiffon skirt
STONE Chiffon Skirt, any length and color Bridesmaid skirt, floor length, tea length, knee length empire waist blue chiffon skirt
$  98.48
Flower girl tutu, lavender tutu, long tulle skirt ANY COLOR
Flower girl tutu, lavender tutu, long tulle skirt ANY COLOR
$  67.00
Petunia chiffon skirt, any length and color Bridesmaid skirt, floor length, tea length, knee length violet chiffon skirt
Petunia chiffon skirt, any length and color Bridesmaid skirt, floor length, tea length, knee length violet chiffon skirt
$  98.48
Tulle skirt, floor length tulle skirt, lavender tutu, tulle skirt, adult tulle skirt, ANY COLOR
Tulle skirt, floor length tulle skirt, lavender tutu, tulle skirt, adult tulle skirt, ANY COLOR
$  132.00
Two tone- Ice Pink chiffon over Daphne rose satin skirt, any length and color Bridesmaid skirt, floor length, tea length
Two tone- Ice Pink chiffon over Daphne rose satin skirt, any length and color Bridesmaid skirt, floor length, tea length
$  94.48
Green Sewn Tutu sizes infant to girls size 9/10 nylon tulle- sewn tutu- very full
Green Sewn Tutu sizes infant to girls size 9/10 nylon tulle- sewn tutu- very full
$  30.00
Black tulle skirt, bachelorette tutu skirt, adult tutu, women's tulle skirt
Black tulle skirt, bachelorette tutu skirt, adult tutu, women's tulle skirt
$  82.00
Tulle skirt- adult tutu, blush tutu tulle skirt, peach tulle skirt, dark blush tulle skirt, Adult Bachelorette or engagement tutu, photograp
Tulle skirt- adult tutu, blush tutu tulle skirt, peach tulle skirt, dark blush tulle skirt, Adult Bachelorette or engagement tutu, photograp
$  67.00
Tulle skirt- adult tutu, pink tutu- pink tulle skirt- Adult Bachelorette or engagement tutu, photography prop, bridesmaid tutu
Tulle skirt- adult tutu, pink tutu- pink tulle skirt- Adult Bachelorette or engagement tutu, photography prop, bridesmaid tutu
$  67.00
MAGENTA chiffon skirt, any length and color skirt, floor length, tea length, knee length empire wa
MAGENTA chiffon skirt, any length and color skirt, floor length, tea length, knee length empire wa
$  98.48
Tulle skirt- adult tutu, peach tutu- peach tulle skirt- Adult Bachelorette or engagement tutu, photography prop, bridesmaid tutu
Tulle skirt- adult tutu, peach tutu- peach tulle skirt- Adult Bachelorette or engagement tutu, photography prop, bridesmaid tutu
$  67.00
Ivory Tulle Skirt - Adult Bachelorette party Tutu- ivory adult tutu, white adult tulle skirt
Ivory Tulle Skirt - Adult Bachelorette party Tutu- ivory adult tutu, white adult tulle skirt
$  67.00
Custom tutu- Adult Bachelorette Tutu- white tutu, ivory tulle skirt, bachelorette party. ANY COLOR
Custom tutu- Adult Bachelorette Tutu- white tutu, ivory tulle skirt, bachelorette party. ANY COLOR
$  67.00
Rose chiffon skirt, flower girl, Bridesmaid skirt, floor length, tea length, knee length empire waist chiffon skirt
Rose chiffon skirt, flower girl, Bridesmaid skirt, floor length, tea length, knee length empire waist chiffon skirt
$  98.48
ULTRA VIOLET- purple chiffon skirt, any length and color Bridesmaid skirt, floor length, tea length, knee length violet chiffon skirt
ULTRA VIOLET- purple chiffon skirt, any length and color Bridesmaid skirt, floor length, tea length, knee length violet chiffon skirt
$  98.48
Tulle skirt- adult tutu, pink tutu- magenta tulle skirt- photography prop, bridesmaid tutu
Tulle skirt- adult tutu, pink tutu- magenta tulle skirt- photography prop, bridesmaid tutu
$  63.00
Long toddler tutu, flower girl tutu, long tulle skirt, teal tutu, long tulle skirt ANY COLOR
Long toddler tutu, flower girl tutu, long tulle skirt, teal tutu, long tulle skirt ANY COLOR
$  67.00
Mermaid inspired sewn tutu-blue + green- ballet skirt- dance- tulle skirt any size infant 12 mo 2t 3t 4t 5t 6/7 8/9 10/12
Mermaid inspired sewn tutu-blue + green- ballet skirt- dance- tulle skirt any size infant 12 mo 2t 3t 4t 5t 6/7 8/9 10/12
$  30.00
WINE georgette wrap skirt, maxi skirt. Chiffon bridesmaid skirt, sheer overskirt, classy lingerie
WINE georgette wrap skirt, maxi skirt. Chiffon bridesmaid skirt, sheer overskirt, classy lingerie
$  72.68
Silver GEORGETTE chiffon skirt, any length and color junior Bridesmaid skirt, floor length, knee length empire waist grey chiffon skirt
Silver GEORGETTE chiffon skirt, any length and color junior Bridesmaid skirt, floor length, knee length empire waist grey chiffon skirt
$  98.48
Flower girl tutu, long tulle skirt, light blush tutu, long tulle skirt ANY COLOR
Flower girl tutu, long tulle skirt, light blush tutu, long tulle skirt ANY COLOR
$  77.00
Black tulle skirt, bachelorette tutu skirt, adult tutu, women's tulle skirt
Black tulle skirt, bachelorette tutu skirt, adult tutu, women's tulle skirt
$  82.00
Black tulle skirt, floor length tulle skirt, adult tulle skirt, ANY COLOR
Black tulle skirt, floor length tulle skirt, adult tulle skirt, ANY COLOR
$  67.89
Pink tutu- tulle skirt- very full- dance tutu- dress up-any size 2t 3t 4t 5/6 7/8 9/10
Pink tutu- tulle skirt- very full- dance tutu- dress up-any size 2t 3t 4t 5/6 7/8 9/10
$  30.00
Flower girl tutu, purple tutu, eggplant tulle skirt ANY COLOR
Flower girl tutu, purple tutu, eggplant tulle skirt ANY COLOR
$  67.00
Neon tutu, race tutu, rave tutu, adult tutu, tutu skirt, ravewear
Neon tutu, race tutu, rave tutu, adult tutu, tutu skirt, ravewear
$  67.00
Long toddler tutu, flower girl tutu, long tulle skirt, pink tutu, long tulle skirt ANY COLOR
Long toddler tutu, flower girl tutu, long tulle skirt, pink tutu, long tulle skirt ANY COLOR
$  67.00
KELLY GREEN chiffon skirt, any length and color Bridesmaid skirt, floor length, tea length, knee length empire waist chiffon skirt
KELLY GREEN chiffon skirt, any length and color Bridesmaid skirt, floor length, tea length, knee length empire waist chiffon skirt
$  98.48
SILVER GEORGETTE chiffon skirt, any length and color Bridesmaid skirt, floor length, tea length, knee length empire waist grey chiffon skirt
SILVER GEORGETTE chiffon skirt, any length and color Bridesmaid skirt, floor length, tea length, knee length empire waist grey chiffon skirt
$  98.48
Tulle skirt- adult tutu, pink tutu- pink tulle skirt- Adult Bachelorette or engagement tutu, photography prop, bridesmaid tutu
Tulle skirt- adult tutu, pink tutu- pink tulle skirt- Adult Bachelorette or engagement tutu, photography prop, bridesmaid tutu
$  63.00
Flower girl tutu, coral tutu- coral tulle skirt, photography prop, coral tutu
Flower girl tutu, coral tutu- coral tulle skirt, photography prop, coral tutu
$  67.00
Floor length tulle skirt, grey-blue tulle skirt, adult tulle skirt, tulle wedding dress, photo prop
Floor length tulle skirt, grey-blue tulle skirt, adult tulle skirt, tulle wedding dress, photo prop
$  138.00
Tulle skirt, Adult Bachelorette Tutu, white tulle skirt, white tutu- halloween tutu, custom any length
Tulle skirt, Adult Bachelorette Tutu, white tulle skirt, white tutu- halloween tutu, custom any length
$  67.00
Gray Tulle Skirt - Adult Bachelorette Tutu- gray adult tutu, grey adult tulle skirt
Gray Tulle Skirt - Adult Bachelorette Tutu- gray adult tutu, grey adult tulle skirt
$  67.00
White tulle skirt -Bachelorette Tutu- white tutu,- adult tutu, tutu skirt, custom colors- fully sewn, any length
White tulle skirt -Bachelorette Tutu- white tutu,- adult tutu, tutu skirt, custom colors- fully sewn, any length
$  67.00
Adult neon blue tutu adult tulle skirt tutuskirt any size
Adult neon blue tutu adult tulle skirt tutuskirt any size
$  67.00
Flower girl tutu, long tulle skirt, red tutu, long tulle skirt ANY COLOR
Flower girl tutu, long tulle skirt, red tutu, long tulle skirt ANY COLOR
$  67.00
Flower girl tutu, lilac tutu, lavender tutu, long tulle skirt ANY COLOR
Flower girl tutu, lilac tutu, lavender tutu, long tulle skirt ANY COLOR
$  67.00
Tulle skirt- adult tutu, pink tutu- fuchsia tulle skirt- fuchsia pink tutu, photography prop, bridesmaid tutu
Tulle skirt- adult tutu, pink tutu- fuchsia tulle skirt- fuchsia pink tutu, photography prop, bridesmaid tutu
$  67.00
Tulle skirt, adult tutu, adult red tutu, womens tulle skirt, adult tulle skirt, any size-very full
Tulle skirt, adult tutu, adult red tutu, womens tulle skirt, adult tulle skirt, any size-very full
$  67.00
Fuschia hot pink tutu- any size infant toddler and up- dance skirt- ballerina tutu- very full
Fuschia hot pink tutu- any size infant toddler and up- dance skirt- ballerina tutu- very full
$  30.00
MOSS chiffon wrap skirt, maxi skirt. Chiffon bridesmaid skirt, sheer overskirt, classy lingerie
MOSS chiffon wrap skirt, maxi skirt. Chiffon bridesmaid skirt, sheer overskirt, classy lingerie
$  68.68
Floor length tulle skirt, coral tulle skirt, adult tulle skirt, tulle wedding dress,ANY COLOR
Floor length tulle skirt, coral tulle skirt, adult tulle skirt, tulle wedding dress,ANY COLOR
$  144.00
Purple Tulle Skirt - Adult Bachelorette Tutu- adult tutu, adult tulle skirt
Purple Tulle Skirt - Adult Bachelorette Tutu- adult tutu, adult tulle skirt
$  67.00
Tulle skirt- adult tutu, two toned, 8 layer sage tulle skirt, green tulle skirt, tulle skirt, Adult Bachelorette tulle skirt
Tulle skirt- adult tutu, two toned, 8 layer sage tulle skirt, green tulle skirt, tulle skirt, Adult Bachelorette tulle skirt
$  82.00
Tulle skirt, teal Tutu, teal tulle skirt, turquoise tutu- custom any length
Tulle skirt, teal Tutu, teal tulle skirt, turquoise tutu- custom any length
$  67.00
Tulle skirt- adult tutu, pink tutu- pink tulle skirt- Adult Bachelorette or engagement tutu, photography prop, bridesmaid tutu
Tulle skirt- adult tutu, pink tutu- pink tulle skirt- Adult Bachelorette or engagement tutu, photography prop, bridesmaid tutu
$  67.00
Black tulle skirt- adult black tutu, bachelorette, engagement, photo prop, any size any length
Black tulle skirt- adult black tutu, bachelorette, engagement, photo prop, any size any length
$  67.00
Adult/ Teen Tutu- bachelorette party- dusty rose tulle skirt, any length- pink tutu
Adult/ Teen Tutu- bachelorette party- dusty rose tulle skirt, any length- pink tutu
$  67.00
Two toned Chiffon Skirt, (resort blue over riviera sky) Bridesmaid skirt, floor length, tea length, knee length empire
Two toned Chiffon Skirt, (resort blue over riviera sky) Bridesmaid skirt, floor length, tea length, knee length empire
$  98.48
CANARY chiffon skirt, any length and color Bridesmaid skirt, floor length, tea length, knee length empire waist chiffon skirt
CANARY chiffon skirt, any length and color Bridesmaid skirt, floor length, tea length, knee length empire waist chiffon skirt
$  98.48
 

I need help. 

Here’s the situation.

  • Abstract5 code is frozen and ready for commercial release
  • We envision eight different product areas for A5’s new technology
  • We created a proof-of-concept demo for our first target area
  • That demo has generated a lot of interest and pressure to release immediately
  • We need to go from 0 to 60 NOW

RECAP:
Abstract5 is a cloud-based web utility that completely changes the web. Normal people with no training or code can

  • create rich-content websites — from configurable seeds, or from scratch
  • deploy them instantly
  • share content between websites
  • create data-driven website generators

This barely scratches the surface. A5 abstracts the entire server stack, and provides a push-button interface to do tasks that used to take a team of coders.

 

FIRST PROOF-OF-CONCEPT DEMO:

We decided to focus on data-driven website generation for our first proof of concept. 
A5 can create complete personalized / customized websites using ‘Big-Data’ data-analytic files.
A rich-content,, multipage website with pictures, videos, text, and pages entirely personalized with names, genders, locations, and any other factors.

Setup is fast and easy. A5 can generate thousands of personalized sites in seconds. Each site gets a simple URL (like mysite.domain.com)

 

We built a spec version of this for Warren Wilson College. 
Someone who saw that demo passed it to contacts at the Pentagon. 
We then created a prototype for military recruiting. 

 

We didn’t expect to be in this situation a week ago.

Here’s what’s up.

 

Abstract5 can use data (like a ‘Big Data’) file to generat customized websites — rich content, multipage websites with custom content, personalized by name, address, gender, ethnicity, etc

We call these data-driven websites “PDEs” (personalized digital experiences). They get unique, short, memorable URLs.

And we can build “FLOW” (a Freak Load of Websites) fast — several thousand customized pages a second.

An advisor suggested we create a prototype to show his contacts at the Pentagon. So we built a web generator based on a Recruitment Data file — Four pages of rich content, with 90 variations and hundreds of personalizations. A fully personalized experience instead of a generic “US NAVY” websites.


We asked he Pentagon contact to build 1000 fully customized Nave Recruiting websites in 4 seconds.


You can try it out here (you probably should, to undersand why I need help).

 

This prototype was meant for one person, but it’s been shared. And that’s the problem.

 

We thought FLOWs and PDEs might appeal to creators of Variable Data Marketing — personalized direct mail and email. We didn’t understand how strong that response would be.

 

So now I need help, and I think you can help me — or at least point me in the right direction.

 

Technically, Abstract5 is ready to go — frozen code, ready for distribution. We knew that its capabilities were so new and unexpected that it wouldn’t be easy for people to see the many ways A5 might be used.

 

We didn’t expect to be in this situation a week ago. Now we need help. Here’s what’s up:

 

Abstract5 can use data (like a ‘Big Data’) file to generat customized websites — rich content, multipage websites with custom content, personalized by name, address, gender, ethnicity, etc

These “PDEs” (Personalized Digital Experiences) get unique, short, memorable URLs.
A5 can build a “FLOW” of PDEs fast — several thousand customized pages a second.

An advisor suggested we create a prototype to show his contacts at the Pentagon., based on a Recruitment Data file. So we prototyped a basic PDE — four pages of rich content, with 90 variations and hundreds of personalizations. A fully personalized experience instead of a generic “US NAVY” websites.

 

With this, the Pentagon could build 1000 unique, fully customized Nave Recruiting websites in 4 seconds.


(You can try it out here  — and you probably should, to undersand why I need help.

 

This prototype was meant for one person, but the contact shared it. And that’s the problem.

 

We have just frozen the A5 code base for distribution, and planned to spend the next 3-4 months developing a business plan and building a staff. But the contacts who have shared this prototype are looking for answers now.

 

We are being asked these questions and we need help forming answers. I would appreciate your help with this.

What we need to sort out.

 

What exactly should the offer be?

  • It’s pretty clear that the Pentagon contact is driving toward some sort of contract for services.
  • For others, we could set this up as a campaign-based contract service
     - But I’m not sure if this is the best business model for A5.
      - I see us primarily as a technology play
    • Selling the whole system as it’s designed, as a server app installed on a server
      OR
    • Licensing the technology to some Big Company

What to price and how to price it?

  • Clearly this new PDE technology is valuable.
    The Pentagon is spending about $2 Billion on variable data marketing
    but it gets a 2% conversion rate on clickthroughs to its website
    A5 will probably provide superior results —but what exactly is unknown.
  • What should be the opening offer?
  • How to translate that offer into ongoing pricing?

Does it look like I’m out of my depth?

  • The plan was to Freeze the Abstract5 code and begin to develop
 

We didn’t expect to be in this situation a week ago. Now we need help. Here’s what’s up:

 

First off, you should probably see the site that’s causing the trouble.

http://somesite.com

 

What you’ll see in that site

That site is a hands-on prototype we created for a contact in the Pentagon.
On that site you’ll be able to create 1000 unique, highly personalized Navy Recruiting sites — in 4 seconds.

 

The Pentagon’s interest? They now do $2 Billion in Recruitment Marketing — variable data printing, email, and web ads. Highly targeted campaigns that all point to the same generic website (like navy.com).

The conversion rate for their expensive marketing is below 2%. They’re now seeing a way to improve conversion through Abstract5 “PDEs” (Personal Digital Experience”).

 

Showing not telling

We were moving into a new phase with Abstract5 — From radical new technology to commercial product. A5 is a unique technology — a web server utility that provides a push-button environment to provide non-technical users control over functionality that has previously only been available to developers writing page after page of code.

 

At first we described in excruciating detail the thousands of things non-technical users could now do that only highly trained developers could do. But the response was tepid — the descriptions were too long, too technical, and hard to synthesize.

 

The feedback we got was to show the system in action doing actual work and solving business problems.

 

We set our minds to this, and decided to show eight different commercial uses of A5 that no other system can do.

 

The FLOW / PDE solution

Variable data marketing and ads based social media profiles drive about $400 Billion in marketing. We saw PDEs as a terrific alternative to the generic websites this marketing typically point to, which have an average 2% conversion.

 

So we started by targeting this problem with FLOWs. Because no one else can do what we are doing with FLOW technology — generating Data Driven websites from data files — generating thousands of fully customized, fully personalized websites — thousands of pages a second — at least not without a ton of expensive custom development — nor without intruding on the patents we have applied for. (With Abstract5, the Navy Recruiting Flow was created in about 4 hours, and required no more technical skill than it takes to create a PowerPoint.)

 

Our first attempt was a FLOW of PDEs for Warren Wilson college recruiting. Someone who saw that had a contact at the Pentagon and suggested that we target military recruiting.

 

So that’s how the Navy Recruiting proof-of-concept site was created. Until you see a 1000 sites being built in a couple of seconds, it’s hard to understand the potential — or even believe that it can be done.

 

Our new problem is that they’re moving faster than we expected. What’s more, this site is being shared, and now others are approaching us.

 

Our plan was to create 7 additional proof-of-concepts for commercial uses, but this first trial has begun to be shared, and that’s our problem. We thought we’d take the time while doing the proofs to develop the business infrastructure to support a launch.

 

Which is why I’m writing. This interest is spinning up faster than we expected. We need to go from zero to 60, like yesterday.

 

 

 

 

We didn’t expect to be in this situation a week ago. Now we need help. Here’s what’s up:

 

First off, you should probably see the site that’s causing our trouble.

http://somesite.com

 

It’s a hands-on prototype we created for a contact in the Pentagon. On this site you’ll be able to create 1000 unique, highly personalized Navy Recruiting sites — in 4 seconds.

 

The Pentagon’s interest in this is because they now do $2 Billion in Recruitment Marketing, variable data printing, email, and web ads. Highly targeted campaings that all point to the same generic website (like navy.com). The conversion rate for this expensive marketing is below 2%. They’re now seeing a way to improve conversion through Abstract5 “PDEs” (Personal Digital Experience”).

 

Our problem is that they’re moving faster than we expected. What’s more, this site is being shared, and now others are approaching us.

 

We were moving into a new phase with Abstract5 — From radical new technology to commercial product. A5 is a unique technology — a web server utility that provides a push-button environment to provide non-technical users control over functionality that has previously only been available to developers writing page after page of code.

 

At first we described in excruciating detail the thousands of things non-technical users could now do that only highly trained developers could do. But the response was tepid — the descriptions were too long, too technical, and hard to synthesize.

 

The feedback we got was to show the system in action doing actual work and solving business problems.

 

We set our minds to this, and decided to show eight different commercial uses of A5 that no other system can do.

 

Variable data marketing and ads based social media profiles drive about $400 Billion in marketing. We saw PDEs as a terrific alternative to the generic websites this marketing typically point to. 

 

So we started with FLOWs. Because no one else can do what we are doing with FLOW technology — generating Data Driven websites from data files — generating thousands of fully customized, fully personalized pages a second — at least not without a ton of expensive development — nor without intruding on the patents we have applied for. (With Abstract5, the Navy Recruiting Flow was created in about 4 hours, and required no more technical skill than it takes to create a PowerPoint.)

 

Our first attempt was a FLOW of PDEs for Warren Wilson college recruiting. Someone who saw that had a contact at the Pentagon and suggested that we target military recruiting.

 

So that’s how the Navy Recruiting proof-of-concept site was created. Until you see a 1000 sites being built in a couple of seconds, it’s hard to understand the potential — or even believe that it can be done.

 

Our plan was to create 7 additional proof-of-concepts for commercial uses, but this first trial has begun to be shared, and that’s our problem. We thought we’d take the time while doing the proofs to develop the business infrastructure to support a launch.

 

Which is why I’m writing. This interest is spinning up faster than we expected. We need to go from zero to 60, like yesterday.

 

 

 

 
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